The Free Store
The Free Store is a charity that freely redistributes quality, fresh surplus food from Wellington's eateries directly to those in need of it. They ensure that all people in Wellington's inner city have access to quality food, where cost isn't a barrier.
I worked with The Free Store to create an animation video, sharing the philosophy behind their work. I was responsible for scriptwriting, voice-over, audio editing, storyboarding, and animation.
Testimonial
"Our organisation is so fortunate to have had Christel Price create an engaging and professional animation to spread our message.
The Free Store is a non-profit that redistributes surplus food from inner-city cafes to those in need.
We meet people's immediate food needs but we also cultivate a flourishing community that is diverse, rich and inclusive. We wanted to tell a 'human story' of how The Free Store has changed one person's life so we teamed up with Christel to use animation as the medium to share this.
First we met with Christel over coffee to talk about the storyline and we were impressed by her intuitiveness in understanding what we wanted to communicate. When she interviewed the subject of the story she was polite, respectful and guided conversation masterfully.
The script she subsequently wrote was nothing short of genius - it was the thing we liked most about the video.
Not only is Christel great with visual communication but she is equally talented with written narrative. The finished animation itself was captivating, creative and powerful. It has been shared far and wide across social media, reaching over 10,000 people!
Working with Christel was a breeze - we felt like we were in the hands of a professional throughout the whole process and we were confident that the finished result would be incredible. We certainly weren't disappointed."
- Benjamin Johnson, The Free Store