Kaibosh Food Rescue
New Zealand’s First
Food
Rescue
Organisation
Kaibosh collects quality surplus food from local businesses and passes it on to charities, reducing food waste and food poverty.
From 2018 to 2021, I was Kaibosh's Marketing and Fundraising Manager. My varied responsibilities included marketing strategy, social media strategy and management, website management, email marketing, fundraising campaign management, and content creation.
Work examples
Videos
While at Kaibosh, I created video content showcasing the impact of the charity’s work.
Responsibilities:
Concepts
Storyboarding
Scriptwriting
Voice-over
Audio editing
Motion graphics
About Kaibosh Food Rescue
How to volunteer at Kaibosh
Teresa’s story
Kaibosh Hutt is moving!
Canva templates
I developed a range of content templates for Kaibosh, including posters, booklets, presentations, social media posts, and event materials.
Fundraising campaign
Kaibosh's annual fundraising appeal, Give a Meal in May, asks people to donate what they would typically spend on a meal out, helping provide meals for people in need.
I was responsible for running the month-long campaign. Marketing activities included digital billboards across the Wellington and Horowhenua regions, local and national TV, radio and newspaper coverage, social media campaigns, website advertising, street posters, email marketing campaigns, and a B2B digital marketing campaign.
With a budget of NZ$3,000 and in-kind sponsorship, we raised over $55,000 in May 2021.
Over three years, we increased the annual amount raised by 125 percent.
Give a Meal in May marketing
Audio interview
I interviewed Wellington chef Kelda Hains about why she partnered with Kaibosh for their All Taste, No Waste culinary event. My responsibilities included interviewing and audio editing.
Further Kaibosh work
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Social media strategy & management
I developed and implemented Kaibosh's social media strategy, managing accounts on Facebook, Instagram and Twitter. This work included evolving the strategy, creating and posting content, running advertising campaigns and managing the community. During my time at Kaibosh, their overall following increased by 70 percent.
Kaibosh's social media profiles:
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Website management
Working with Kaibosh’s front-end developer, I was responsible for maintaining and developing the website content. Through developing Kaibosh’s website content strategy, I helped increase Kaibosh’s email list by 92 percent over 3.5 years.
Testimonial
Matt Dagger, Kaibosh Food Rescue General Manager
“In a fast-moving and constantly changing environment, Christel developed and implemented marketing strategies that helped us to propel our brand and reach thousands of new supporters. Christel efficiently and effectively utilised the latest marketing tools and had a deep knowledge of many content design platforms. She has a keen eye for detail and is a pleasure to work with. I cannot recommend her skills and service strongly enough.”
Photo credit: folkYEAH
Many of the photos on this page were taken by Jenn Hadley from folkYEAH!